Facebook started out as a great online social networking platform that allows people to create their own profiles, share information, and access information posted by others, leading to it becoming the most popular social network platform in the world.
In recent times, Facebook has become increasingly business-friendly, helping to connect businesses with customers, as well as connecting businesses with other businesses.
Facebook allows users to track and analyze data, set up campaigns, and gain valuable insights that, when used correctly, can help you to improve how you approach your customers.
So, is Facebook a good platform for business? You may ask. The answer to that is a resounding yes!
What are the benefits of using Facebook for business?
When answering the question of why Facebook is the best social media platform for business, there are 3 points to consider…
- Facebook helps you create awareness around your brand
Increased awareness is amongst the benefits of selling on Facebook or even just having an active Facebook account for your business. It’s important to have this online presence, think of it as having an extra platform on which you can introduce yourself to your audience, it’s a place where they can meet you for the first time and suss you out to see if they want to engage with you.
- Makes it easy to engage
Using Facebook for business is a lot like building everyday relationships because once people become aware of your business and feel that it is trustworthy, they’re more likely to engage with you.
Facebook is a great place to do this, to start the conversation by posting things that resonate with your audience, things that they’ll like and want to share, allowing you to increase the scope of awareness.
- Boost conversion rate & customer loyalty
This next benefit is what you ultimately want to achieve. Once people become aware of your brand on Facebook, you can entice them to engage, and eventually convert into paying customers. From this point, it should be easier to convince them to continue to be loyal to your brand.
Start selling on Facebook
These benefits also highlight the flow or funnel that your customers will go through on a social media platform such as Facebook. At Distil Digital we understand this better than most, we help you to sell on Facebook, leaving you free to focus on your business.Want to know more?
Get in touch with us and see what we can do for you!