Google is a big, complicated beast. Luckily for you, we’ve just written an article about how to understand Google’s latest algorithm update and what it means for your business! This article will explain the EAT acronym in SEO, which stands for “Expertise, Authority & Trust.” We’ll also discuss why EAT is important to your company’s search presence—and how you can improve yours.
What is Google E-A-T?
E-A-T is a way for Google to determine the quality of your content. It’s a formula that determines how much E-A-T you have in order to rank well in search results.
If you want to rank higher on Google, or even if you just want to make sure people are finding the best version of your website, then it’s important that you understand what makes good SEO and how to improve your E-A-T score.
Why does Google use it?
When it comes to SEO, one of the most important things you can do is make sure that your website is optimized for EAT. The reason? Because Google wants to give users the best search results possible.
It’s all about providing users with a great experience by showing them relevant and useful websites. And while having high-quality content on your site is important, there are other factors that help determine whether a site will be shown in the top results or not—like speed and mobile friendliness.
How does it affect you?
E-A-T is a ranking factor that can have a long-term impact on your website’s rankings. It is difficult to manipulate and easy to understand, making it an excellent long-term ranking factor for SEO professionals.
With EAT in mind, you should be able to create content that stands out from the crowd of competitors on a page for your target keywords. Your content needs to be unique and interesting so that people want to share your information with others! This will help drive traffic back to your site from social networks like Facebook or Twitter.
This article explains popular SEO terms used in the industry.
E-A-T is a term that stands for “Expertise, Authoritativeness, and Trustworthiness.” It’s a way to measure the quality of content and its author in regard to how well they relate to your business field or industry.
Google has created their own scale called Search Quality Rating Guidelines (SQRG), which ranks websites based on E-A-T:
- Expertise – The author should have experience in the topic or industry they are writing about.
- Authority – The website needs to be recognized as an authority on a given subject matter by other sites or publications. For example, if you write about SEO, you can use your large social media following as evidence of authority because it shows that people trust you enough to follow what you say online (and share it with others).
You now know what EAT is and how it affects your SEO efforts with Google. But the story doesn’t end here! There are many other terms that you need to know about in order to succeed in this industry. We hope you enjoyed reading this article as much as we did writing it.