Before the wonders of social media, businesses often engaged in cold calling. Much in the same way, social selling can help your business to reach out to prospective clients and customers online, helping you to gain a wider audience and garner the respect your business deserves.
Social selling often gets confused with social media marketing, but it’s not the same thing. Either way, all that matters is that it’s never been easier to cast your net and catch so many fish!
What is social selling?
Social selling involves the use of social media networks to discover, connect with, build relationships with, and sell to leads.
Regularly interacting with these potential leads is an important part of social selling, it’s relationship building at its absolute finest, and helps businesses expand their reach and increase sales.
What are the benefits of selling on social media?
These are just some of the social selling benefits that businesses can expect to gain when selling on social:
- Improved brand visibility
When you choose to sell on social media, your business will benefit from increased brand visibility online. Simply having a website these days is not enough because the competition is just so great.
It’s important that we take advantage of any online platforms that are aligned with our business’s brand image, whether that’s a Facebook Business account, Instagram, or LinkedIn, or even Pinterest, there’s a platform out there to benefit all businesses, so get out there and get recognized!
- Shorter sales cycles
If your brand is active on social media platforms, and you make use of this exposure correctly, it can help you to close deals a lot faster than you would have if you simply did business face-to-face or via email. Constant and effective communication with your audience can make for much shorter sales cycles, and who doesn’t want that?
- Greater access to key decision-makers
Getting in touch with key decision-makers of companies would usually be tedious and take up a lot of time, but with social media platforms, most notably LinkedIn, you have easier access to key decision-makers, making it so much easier to start a conversation and eventually close those deals.
- Higher opportunity for relationship-building
Building seller-to-customer relationships can often take some time, but with social selling, your business gets exposed to a much wider array of prospects, whereas with traditional methods, those prospects may not have even been accessible at all.
- Establishing your brand as a thought leader
These days everyone wants to be a “thought leader”, but what does this even mean? Well, when your customers and audience see your business as the leader in providing them with content that benefits them, more so than your competitors, this essentially makes you a thought leader.
Selling on social platforms helps you to communicate your brand’s unique selling points (USPs), and the more clear and concise your USPs, the more the notion of your brand as a “thought leader” starts to catch on.
Social Selling the Distil way
The act of selling on social media should be a no-brainer for any business, social media is freely available to use and should be capitalized upon to reap the many benefits available.Whether you’re thinking of selling on Facebook, Instagram, or Pinterest (and even Google Shopping and Amazon), Distil can help, we set your business up online and manage all the little details, so you’re free to run your business. Contact us to find out more about what we can do for you.