Social & Email

Integrated Approach (Search Engine Experience)

The most successful brands are able to integrate all channels of their marketing together to create an amazing customer experience. These brands have a holistic view of digital marketing and believe that email and social media work perfectly together.

Social media are very effective in expanding reach, building trust and generating traffic opportunities. While social media clearly fit well into building a strong brand image, email is more of a private nature, which means it is more efficient when it comes to sales and personalized direct communication.

If your brand is struggling to provide a seamless digital experience, you should consider integrating your email marketing and social media efforts.

Social Media

Your followers and fans have already shown interest in your brand by joining your fanpages and they might also be more likely to join your email list. Use your social media wise and present your followers with the benefits of your newsletter.

Before you can start sending your social media following asks to sign up for your email newsletter, you have to assess where you stand right now.

Email Marketing

Have your strategy working both ways. Improve your email campaigns using your social media content to strengthen both email and social media. Email marketing can help increase engagement on social media by reminding subscribers that your brand has an active social community.

Some of your subscribers may not know that you run social media profiles, so add social media buttons to your email footer that lead to your profiles and encourage people to click by using a call to action button.

There are many ways we can leverage Email Marketing to assist with Social Media, new products on your website, or drive them to make an action on your website.

Our Email & Social Marketing Expertise

Crafted, targeted and optimised email campaigns that automatically go out to consumers not only showcase your brand as consistent, but also nurture in the customers need. 

Knowing your customers and what they want from you is vital to your success. Social media gives you instant access to a wealth of information about your market.

 

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Copy & Design

Designing for email & social is about getting to the point and making the most of the brief chance you have with your audience. When you’re writing for email & social you’re not writing to a general audience, to a big group, to just anyone — you’re writing to an audience that has a connection to you.

MARKETING INSIGHTS

By automating data capturing, you’re getting valuable insight into how your audience is engaging with your brand & products. You can see your customers’ views, likes and interests with just the click of a button, minimising hours of manual research.

How We Work

One of our dedicated account managers will work closely with you to discuss your business objectives and goals. Then our in-house specialists take over, researching your industry, competitors and past performances to optimise and roll out a unique strategy to suit your goals. 

Monthly Reporting

Email Analytics, is to see where your subscribers open and if they read, skimmed, or deleted your email. Social analytics is to measure engagement, sharing and gather valuable feedback to help you understand your audience. 

Let’s Work Together
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