Search Engine Marketing
Search Engine Marketing or SEM is all about the steps taken to gain a higher ranking on search engines and boost traffic to your website. It’s the collective use of Paid Media, SEO and Remarketing, with keyword research being the foundation. Used correctly, a great SEM strategy is one of the best ways you can grow your business online and beat the competition.
A powerful tool not to be underestimated, Paid Media works in conjunction with earned & owned media to help your business grow online. Drive traffic to your website quickly and effectively with Paid Media. While it may not always result in direct interaction, it can create the necessary awareness that can act as a gateway to future user interaction with your brand.
Boost your visibility online, improve brand awareness and direct response conversions and ultimately boost your ROI.
Search Engine Optimisation
Search Engine Optimisation or SEO is all about driving high-quality traffic to your website through organic search engine results, results you don’t have to pay for the way you would with ads. The first factor SEO is focused on is the quality of traffic, getting the relevant audience to click through to your website. The second is quantity, once you have the relevant audience, we aim to get more of them to click through. Getting those organic results is what makes SEO great.
With remarketing, you can maintain top-of-mind awareness in your customers long after they’ve left your website. The purpose of remarketing is to make your visitors come back for more. By remarketing, you can leverage all your marketing, boost your conversion rate and increase your ROI.