Give your business the online presence it deserves
There’s no better way to tell your company story than by actually telling a story. In addition to our digital skillset, our content marketing experts are adept at generating longer-format content for your brand. In today’s world of short attention spans, any branded content must engage your audience from the get go.
Content marketing programs to drive better lead acquisition, engagement, education, and nurturing.
Ironpaper helps organizations build, test, and optimize content marketing programs to drive qualified leads and sales opportunities. Content marketing is at the core of our lead generation practice. We act as a strategy and execution partner for content marketing.
Why Content Marketing
The aim of your content marketing strategy is to generate content that’s focused on the customer experience. Content that the customer wants to share, talk about and link to.
We ensure your strategy is especially tailored to your brand according to your customers’ interests. This way we keep all content relevant and makes you stand out against your competitors.
By creating clever content that reaches into the core of buyer motivations, Ironpaper can improve the B2B buyer journey significantly.
- Marketing and sales messaging strategy
- Content strategy
- Content creation
- Thought leadership
- Content for SEO
- Sales nurturing content
When you do content marketing well, you’ll reap the rewards of increased traffic, better quality leads, improved brand awareness and customer loyalty. It lets you engage your customer and keep them coming back to your site.
When it comes to the content marketing strategy, thorough research is necessary and helps to accurately define your customer’s needs and wants, online behaviour and their preferred channels.
We do this through:
- Social listening for both your brand and your competitors
- Topic and keyword research
- Site search
- Customer feedback
- Social customer service
These factors help us to create a content strategy linked to your customer personas and desired business outcomes.
Benefits of Content Marketing
Build brand awareness, trust and loyalty – people consuming your content will start to build an impression of your brand. Content marketing is also very imporant for SEO.
Content Marketing FAQs
- What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
- How does content marketing drive revenue?
It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets.
- What’s our goal? Why are we doing this?
The goals of content marketing are simple: you build your brand awareness by personalizing your brand, you establish yourself as a thought leader in your industry, and you increase traffic to your website with each post by using SEO friendly keywords.
Keep in mind!
More than anything, your customer wants to know how to solve a problem, no matter what the circumstance or setting. By making use of inbound marketing tactics, you can share content that offers to help and also inspire your audience.