In search engines, paid search advertisers engage in an auction-based network where the cost-per-click varies depending on device, time of day, day of the week, ad ranking and position.
OUR PAY PER CLICK EXPERTISE
Our highly experienced Google-accredited consultants are qualified and ready to deliver. Having an effective Google AdWords management campaign in place equals highly qualified website traffic. Just give us the go-ahead and we’ll make it happen.
GOOGLE SEARCH.
Grow your business with Google Ads. Whether you’re looking to optimise your existing Ads campaign or starting from scratch and need a complete new campaign setup, Distil Digital can help with every aspect of your Google Search Ads campaign management.
DISPLAY ADS.
The Google Display Network reaches 90% of internet users worldwide. To keep your products top of mind for searchers, and to drive more traffic and conversions to your website and landing pages, we can help achieving that. Distil Digital will manage your display campaigns, maintain, optimize, and fine-tune as opportunities present themselves.
GOOGLE SHOPPING.
The goal of Google Shopping is to make it easier for users to see and buy your product by having it appear directly in front of them when they need it. Google Shopping is an incredibly important tool that should be included in every ecommerce retailer’s arsenal. Our Google shopping management service includes the monitoring, analysing and optimisation of your campaign.
REMARKETING.
Remarketing allows you to maximise your chance of conversion by targeting specific audiences who have already expressed an interest in your product or service. Remarketing is an important part of the sales funnel. It increases brand exposure at the most critical time, reaching potential customers whilst they are considering the products and services.
Pay Per Click FAQs:
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1. How does PPC payment works?
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2. How many ads should we have in every ad group?Google suggests creating 4 to 5 ads per group as a best practice in order for the platform to identify the top-performing variations of headlines and description lines.
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3. Should I bid on my own brand terms?For eight out of ten companies, the answer is yes. Why? Because brand terms are generally less expensive than non-brand prospecting terms.
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4. What’s the pricing structure?Like Google’s other display networks, merchants can choose between a CPC or a CPA payment option.
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5. Can I determine which sites I advertise on?Yes! After you get started with Google’s remarketing program you will see a list of sites that you are listed on with a full breakdown of impressions, clicks, costs, revenue, etc. from each individual site.
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6. How large of a budget do I need?Similar to the Google Shopping program your budget can be as low as you want it to be with no minimum spends at all.
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Paid Media (PPC) FAQs:
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