Integrated Approach (Search Engine Experience)

When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO), you cannot separate the two, they work perfectly together. However, many companies & agencies will focus on one and neglect the other.

At Distil Digital we provide an integrated digital marketing approach, combining PPC, SEO and Content activities to gain greater client and market insight. Finding the right mix of SEO, PPC, backlinks and quality content can land your website in a sweet spot with search engines. It’s not an easy task, especially with all the regular algorithm updates.

Leveraging strong content gets SEO and PPC working together, with the two helping each other and helping you get faster results and more conversions.

When you first sign up for our SEO services, we audit your website to identify your strong and weak areas and future opportunities. Then we create a roadmap that we will work from with our strategies outlined to improve your website’s authority and rankings through optimisation, strategic linking and targeted content. Monitoring and analysing your progress and data, we send monthly reports and quarterly reviews to show you how your SEO is improving, and what that’s doing for you and your website.

Search Engine Optimization
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine
Pay Per Click (PPC)
Pay-per-click is an internet advertising model used to direct traffic to websites, in which an advertiser pays when the ad is clicked.
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

SEO Services

SEO Audit

Find where are the potential areas to improve, from technical to content. 

Local SEO

Cab your nearby clients find you?

SEO Strategy

Let us assist you and your team with SEO strategies

App Store & Marketplace

Is your App visible in the App store, or perhaps you do not rank on Amazon or other Marketplaces

Content Optimization

Need a re-look at your content, not getting enough organic visits?
Our Approach to Search Engine Experience
“Search Engine Experience is a methodology of strategies, techniques and tactics used to increase the user experience of searchers on Search Engines by using Search Engine Optimization and Search Engine Branding Tactics and Strategies” – Daniel Vollgraaff

1. Audit & Research

SEO/Website audit helps identifying weaknesses and opportunities to improve on. It is an important first step in refocusing your SEO strategy and creating campaigns.

2. Architecture & UX

Search engine algorithms such as RankBrain is driven by behavior metrics, including pages per session, bounce rate, dwell time, and organic CTR.

3. Technical SEO

While search engines are getting better at crawling, indexing and understanding information, they are not perfect. Three areas of Technical SEO: Performance. Crawlability. & Indexation.

4. Onsite & Structured Data

Onsite SEO, all about keyword/topic grouping, eliminate keyword cannibalization, title & description tags, internal linking, relevant content & structured data implementation.

5. Social Media

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors.

6. Local SEO

Image result for what is local seo Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.

7. Paid Media

SEO strategy and PPC strategy can work together in harmony, and a multi-channel approach to search engine marketing may be just what you need to take your lead generation to the next level.

8. Outreach

The primary goal of outreach is to create relevant backlinks to the client website. These links improve organic rankings and domain authority & driving organic and referral traffic to the client’s website.
Let’s Work Together
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