Remarketing allows your brand, product or service to maintain top-of-mind awareness in your customers even after they’ve left your website.
We want your visitors to keep coming back for more. It’s a terrible shame when visitors leave your website and never return, and after you’ve spent so much valuable time and money on attracting them in the first place.
Maintain top-of-mind awareness
Leverages all your marketing:
By remarketing, you’ll get greater results in your marketing efforts by increasing engagement, conversion and ultimately your sales, regardless of which marketing channel initially attracted your visitors to your website.
Frequency = Success: WHY?
When you expose your brand to people more frequently, the likelihood of them engaging with your brand is high. It may be an old traditional marketing opinion but it still rings true online, and by doing that, you’ll ensure that your brand will always have a fixed place in your customers’ minds.
How? Boosts Conversion:
Remarketing allows you as a website owner a second chance to convert previous visitors into customers. Your ad could be displayed on Amazon and perhaps even Youtube, giving you the opportunity to really impress people.
By remarketing you can influence people’s perception of your brand, giving your brand a sense of quality. By doing this you’ll attract visitors back to your site and increase your conversion rate.
Benefits of Remarketing
- Remarketing creates exposure for your brand
- You conversion rates will increase
- It can increase your ROI
- It allows you to target your audience effectively
- A budget that’s flexible
- What’s the pricing structure?
Like Google’s other display networks, merchants can choose between a CPC or a CPA payment option.
- Can I determine which sites I advertise on?
Yes! After you get started with Google’s remarketing program you will see a list of sites that you are listed on with a full breakdown of impressions, clicks, costs, revenue, etc. from each individual site.
- How large of a budget do I need?
Similar to the Google Shopping program your budget can be as low as you want it to be with no minimum spends at all.
Keep in mind!
Remarketing is an efficient way to guide visitors with interest in your brand, and pull them all the way through the conversion process to ultimately get that sale.