Email marketing is surprisingly cost efficient, highly flexible and a great way to ensure your business or services are always present in the mind of your customer. A solid email marketing campaign will also help drive traffic to your website and promote ongoing engagement through enticing customers to follow you on your social media network.
Email marketing and advertising solutions
Email Marketing Solutions
We provide top notch email marketing and advertising solutions, combined with a host of integrated and supportive digital mediums for our clients regardless of where in the world they’re located.
All Distil Digital, email data is opt-in, profiled, managed with care and highly responsive. This means that each individual on our email databases has given their permission to be contacted, that they’ve profiled themselves and that they’ve shown their preference for selected products and services. It’s safe to say that each one of our opt-in email addresses is a profiled consumer waiting to be turned into a customer by our clients.
Why Email Marketing?
Email marketing has been around for ages, but it’s far from dead. Below are a few reasons why using our agency’s email marketing services is a great idea:
- 9 billion people use email applications
- 91% of consumers check their email on a daily basis
- 86% of consumers would like to receive promotional emails from companies they do business with
- 1/3 of consumers have purchased products and services from emails
- For every $1 spent in email marketing, the average return on investment is $44.
We now know that your customer checks their emails daily, they want to receive emails from brands they love. The catch? They only want it if they’re receiving valuable content. Distil Digital can help you create emails that will make your audience sit up and take note.
How do we achieve this?
Our approach to email marketing is to develop an email marketing strategy for your business which rounds up the “who, what, when, and how” of your campaign. We research your audience and determine who will be the best audience to target.
We’ll then create a content strategy to determine what your brand’s message should be and how best to add value. The final step would be to determine when emails will be sent and how they will guide leads down your marketing funnel.
Benefits of Email Marketing
- Reach a global audience
- Easy to measure
- Drive revenue
- Deliver targeted messages
- Low costs
Email Marketing FAQs
- What type of results can I expect?
The key performance indicators we look at for email marketing are new subscribers, open-rate, click-through-rates, and conversions.
- How often should I be sending emails?
Send email as often as people want to hear from you. You’ll only find that out by running tests that help you determine how much is too much.
- What is a ‘drip campaign’ and why do I need it?
Drip campaigns are automated email sequences. In simpler terms, it is a series of pre-made emails that you can send to your email contacts. The purpose of drip campaigns are to move your email contacts further down your sales cycle, or more likely to buy from you. Our email marketing agency will create email sequences that adds value to your subscribers and promotes your services in a systematic way.
Keep in mind!
We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.