Search Engine Journal posted an article “12 Reasons Why SEO Is Important for Your Business

The 12 Steps by Search Engine Journal are:

1. Organic Search Is Most Often the Primary Source of Website Traffic
2. SEO Builds Trust & Credibility
3. Good SEO Also Means a Better User Experience
4. Local SEO Means Increased Engagement, Traffic & Conversions
5. SEO Impacts the Buying Cycle
6. SEO Best Practices Are Always Being Updated
7. Understanding SEO Helps You Understand the Environment of the Web
8. SEO Is Relatively Cheap
9. It’s A Long-Term Strategy
10. It’s Quantifiable
11. SEO Brings New Opportunities to Light
12. If You’re Not on Page 1, You’re Not Winning the Click

“It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age,
especially as available data and rivaling competition continue to increase and grow.”



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