We were approached by a law firm that already had an agency doing their SEO. Once we analysed all their relevant data, we noticed that the organic traffic to the client’s website was actually increasing. They also had great backlinks due to the strong relationships they established with authoritative property websites, and once we analysed their “onsite” data, it was clear that the previous agency had done a fairly good job.
Our challenge was to further increase:
- Organic Traffic
- Bounce Rate
- Conversion Rate (Contact)
The client had loads of good content on their blog, so it was clear that coming up with new topics wasn’t immediately necessary. The first thing we did was to turn to Google Search Console and select QUERIES, which we filtered in order to view their IMPRESSIONS and AVG RANK.
IMPRESSIONS were filtered from highest to lowest, so we could easily select the queries with high impressions, these queries would need to hold an AVG position, between 7 – 13.
We then gathered the data of the pages which were ranking for each of those queries, and ensured that the queries were placed within the content, either in titles or in extra sections we had to create in the articles to accommodate the query.
The next step
We analysed the articles which were performing below average (receiving less organic traffic), took the topic and/or article title, searched in Google for the top-performing competing pages, and also scraped the “People Also Ask” queries.
Here we had a couple of options after we collected the data:
1. Optimise existing content (this was our first priority),
2. Create Sub-Topic articles, and interlink relevant articles, or
3. Create new pillar articles.
For more information on Main Topics/Pillars, read:
We decided that it was best not to create the typical Pillar Page, but to instead create main topics that had sub-topics.
What Do Conveyancing Attorneys Do
- Transferring Attorneys
- Registering Attorney
- Cancellation Attorneys
Results | Conclusion:
At Distil Digital, we carefully analyse DATA before starting any work. The possibility of messing up SEO that’s already effective is always present, so in these circumstances, we focus on making only small changes.
We started on 3 June 2018
We built a whole content/blog ecosystem, interlinking relevant blogs, and answering queries.
Snymans is listed 3 times on the first page for the keyword “transfer attorney”
In our first year, compared to the previous year we increased Organic Traffic by:
Organic Conversions Increased by: