Content marketing
Programs to drive better lead acquisition, engagement, education, and nurturing.
Distil helps organizations build, test, and optimize content marketing programs to drive qualified leads and sales opportunities. Content marketing is at the core of our lead generation practice. We act as a strategy and execution partner for content marketing.
Why Content Marketing
The aim of your content marketing strategy is to generate content that’s focused on the customer experience. Content that the customer wants to share, talk about and link to.
We ensure your strategy is especially tailored to your brand according to your customers’ interests. This way we keep all content relevant and makes you stand out against your competitors.
By creating great content that reaches into the core of buyer motivations, Distil can help to enhance the B2B buyer journey significantly.
- Marketing and sales messaging strategy
- Content strategy
- Content creation
- Thought leadership
- Content for SEO
- Sales nurturing content
The Distil Digital Way
When you do content marketing well, you’ll reap the rewards of increased traffic, better quality leads, improved brand awareness and customer loyalty. It lets you engage your customer and keep them coming back to your site.
When it comes to the content marketing strategy, thorough research is necessary and helps to accurately define your customer’s needs and wants, online behaviour and their preferred channels.
We do this through:
- Social listening for both your brand and your competitors
- Topic and keyword research
- Site search
- Customer feedback
- Social customer service
- Analytics
These factors help us to create a content strategy linked to your customer personas and desired business outcomes.
Benefits of Content Marketing:
Build brand awareness, trust and loyalty – people consuming your content will start to build an impression of your brand. Content marketing is also very important for SEO.
