• Markup blog posts (Schema/Structured Data)
  • 2 x Podcast articles for website
  • Title & Description tags
  • Find podcast platforms to distribute to
  • Add podcasts to website
  • Assist with articles (Alistair to pick)
  • Get on 3 – 5 relevant directories/platforms (not for higher ranking) but get mentions



  • Implement/Create new pages
  • HTML Sitemap
  • Check that XML Sitemap updataed
  • Expand on blog categories
  • Group existing blog posts into relevant blog categories
  • Guides: Add guide ideas to content dashboard
  • Write Vocal Sins
  • Write Onsite Content
  • Optimise live blog posts
  • 6 Month blog content strategy setup in dashboard
  • Scrape competitors for blog ideas
  • Scrape competitors for guide ideas
  • Website Structure | Phase 1
  • Keyword Research – Vocal Sins
  • Vocal Sins Content Brief Setup
  • Onsite Pages & New Pages Content Brief Setup
  • Blog Categories Added | Phase 1

Technical Tasks:

  • Heading 1
  • Change Blog URL “slug”
  • Remove Archive Pages
  • Meta Descriptions (29 pages)
  • Installed Structured Data plugin
  • Custom 404 Page created

Quick Overview:


Still too early to expect any big gains, with no content added to website. 
During month of April we are adding podcasts to the website, and hopefully 2 extra articles. 

Quick Wins:

Very minor gains in terms of traffic, bounce rate improved and new users to website.   

Month-on-Month: (March 1-29 vs Feb 1-29)

Google Analytics
Google Analytics – Direct Users 32 vs 84 (-61.90%)
Google Analytics – Organic Users  19 vs 15 (+26.67%)
Google Analytics – Organic New Users 16 vs 13 (+23.08%)
Google Analytics – Organic Bounce Rate 46.15% vs 70.00% (-34.07%)
Organic – Goal Completion


Search Console (3 months)
Impressions 888 vs 796
Clicks 51 vs 34

(Year-on-Year | NA – No Data)


Google Analytics – Organic Users 
Google Analytics – Organic Revenue
Google Analytics – Organic Revenue
Google Analytics – Organic Bounce Rate
Google Analytics- Organic – Goal Completion


Below we have a graph of organic traffic. 
This is an easy way to see our progress in terms of organic traffic 


Keyword Rankings & Search Engine Visibility (Need to run keywords against competitors still)


Keyword Ranking Distribution

The Visibility score is calculated considering a proprietary formula, based on the keyword rankings retrieved during the updates. The score reflects the progress of your websites in search, across all keywords and search engines targeted in a project.

To calculate the Visibility score, AWR Cloud assigns a number of points to each of the first 30 positions, as follows:

  • Position 1 = 30 points
  • Position 2 = 29 points



Campaign/Content Data/Note


Here are the three main areas/campaigns to get implemented. 


1. New site layout

2. New onsite content

3. New Learning Material to go onto site

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