• 2 Blog Posts (written by Alistair) optimised by Distil Digital
  • Upload Vlog (with short Summary) – Distil Digital
  • 3 Articles for Podcasts
  • Optimise Titles & Descriptions
  • Outreach 10 relevant directories (authoritative directories)


  • Blog Transcripts x 3
  • Blog posts x 2
    • 5 Ways To Get Your Audience Involved
    • How active listening can be used to communicate effectively online
  • Title & Description Tags for all new blog posts
  • Internal Linking
  • Outreach to reputable directories x 5
  • Research for Youtube video content 
  • Youtube optimisation


  • Blog summaries for Podcasts x 10
  • Podcasts Transcripts x 5
  • Title & Description Tags for all new blog posts
  • Add podcasts to website
  • Assist with articles 
    • Alistair to pick & SEO give input
    • And SEO sugest topics to Alistair


  • Markup blog posts (Schema/Structured Data)
  • 2 x Podcast articles for website
  • Title & Description tags
  • Find podcast platforms to distribute to
  • Add podcasts to website
  • Assist with articles (Alistair to pick)
  • Get on 3 – 5 relevant directories/platforms (not for higher ranking) but get mentions



  • Implement/Create new pages
  • HTML Sitemap
  • Check that XML Sitemap updataed
  • Expand on blog categories
  • Group existing blog posts into relevant blog categories
  • Guides: Add guide ideas to content dashboard
  • Write Vocal Sins
  • Write Onsite Content
  • Optimise live blog posts
  • 6 Month blog content strategy setup in dashboard
  • Scrape competitors for blog ideas
  • Scrape competitors for guide ideas
  • Website Structure | Phase 1
  • Keyword Research – Vocal Sins
  • Vocal Sins Content Brief Setup
  • Onsite Pages & New Pages Content Brief Setup
  • Blog Categories Added | Phase 1

Technical Tasks:

  • Heading 1
  • Change Blog URL “slug”
  • Remove Archive Pages
  • Meta Descriptions (29 pages)
  • Installed Structured Data plugin
  • Custom 404 Page created

Quick Overview:


Started seeing small increases in Organic Traffic, nothing much though. A good sign is the Impression Increase once again. 
Impressions are the amount of time any of your website pages are served for a specific search on Google. 

In comparison to competing websites in the organic space, there is a lot of catching up to do regarding blog articles and backlinks. 

Quick Wins:

Organic Traffic increased, (but too little to actually say it was a win), we had new Organic Users to the website (people that have not visited the website before). 

Month-on-Month: (May vs April)

Google Analytics
Google Analytics – Direct Users 34 vs 43 (-20%)
Google Analytics – Organic Users  31 vs 29 (+6.90%)
Google Analytics – Organic New Users 26 vs 23 (+13%)
Google Analytics – Organic Bounce Rate 52% vs 47% (12%)
Organic – Goal Completion


Search Console (3 months)
Impressions 4450 vs 840
Clicks 105 vs 46


Below we have a graph of organic traffic. 
This is an easy way to see our progress in terms of organic traffic 


Keyword Rankings & Search Engine Visibility (Need to run keywords against competitors still)


Keyword Ranking Distribution

The Visibility score is calculated considering a proprietary formula, based on the keyword rankings retrieved during the updates. The score reflects the progress of your websites in search, across all keywords and search engines targeted in a project.

To calculate the Visibility score, AWR Cloud assigns a number of points to each of the first 30 positions, as follows:

  • Position 1 = 30 points
  • Position 2 = 29 points



Campaign/Content Data/Note


Here are the main areas/campaigns to get implemented. 


1.Content Content Content

2. Outreach to platforms & directories


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