New SEO Starter Guide available from Support.Google.
The previous PDF version has been removed, as stated by Google “…we’re deprecating the Webmaster Academy and removing the old SEO Starter Guide PDF.”
“The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites,” Google said.
The updated Starter Guide is available in 9 different languages:
English, German, Spanish, French, Italian, Japanese, Portuguese, Russian and Turkish